Module 01
Industry Trend Analysis
Market Growing ↑
Total GMV (¥bn) · Review volume · Avg sentiment score — quarterly 2020–2024
2024 Total GMV
¥638B
▲ 16.4% YoY
Review Volume
3.1M
▲ 24.2% YoY
Avg Rating
4.34
▲ 0.11 pts
Pos. Sentiment
79.2%
▲ 4.1 pts
Module 02
Platform Landscape
GMV share & YoY shift · 2024 snapshot
Douyin / TikTok Shop
35.4% ▲9.2
Tmall / Taobao
27.8% ▼5.1
JD.com
15.6% ▼1.8
Xiaohongshu
12.4% ▲5.6
Others
8.8% —
Module 03
Brand Competitive Analysis
Domestic Surge
Market share (X) vs YoY growth (Y) · bubble = review volume
Module 04
Shop Competitive Analysis
Top 8 stores by 2024 GMV · growth & platform flags
| # | Store | Platform | GMV | Growth | Share |
|---|
Module 05
Product Structure
Category GMV composition · 2024 vs 2022 shift
Module 06
Price Tier Analysis
Sales volume % distribution across price tiers by category (¥ RMB)
Module 07
SKU Efficiency Analysis
Revenue per active SKU (¥ '000) — leanest catalogues at top
Module 08
Industrial Cluster Analysis
Beauty brand density · annual output · cluster tier (T5=highest)
Module 09
Shop Lifecycle Analysis
Survival funnel by store cohort · monthly openings vs closures 2020–2024
Survival Rate by Cohort Age
Monthly Store Openings vs. Closures (2020–2024)